Who’s behind the madness? This wacky viral campaign that has been labeled “brilliant,” “borderline genius,” “idiotic,” “over-the-top,” a “viral pharma phenomena?”
S&R Communications Group in Durham, North Carolina, launched the Pharmageddon 2012 campaign in July of this year. Pharmageddon2012 stemmed from years of angst among our company’s pharma veterans and newbies alike. Watching an industry that had given us so much hurt itself to this extreme was a punch in the gut. Unprecedented times called for a change. A breakdown of physician trust, impending patent expirations, shrinking pipelines, poor marketing practices, overzealous sales goals, poor targeting, feeble attempts in new technological mediums, misinformation, disjointed messaging, confusion, collapse. These are a handful of the issues, a snowball effect over the last decade in the pharmaceutical industry.
Pharmageddon 2012 is a conversation. It is one of which many have been aware for some time, but few have had the stomach to acknowledge and adjust. As we presented, analyzed, and discussed the issue facing pharma, S&R Communications Group, after 18 years in the business, decided to become 2 specialized companies: S+R Medical Communications, which will concentrate on redefining branded medical education, and Friday Morning, an exciting advance in the philosophy of what promotional consultants can provide to pharma.
S+R Medical Communications
Curriculum That Communicates
S+R Medical Communications is a full-service, independent, medical
communications company relentlessly pursuing breakthrough creative strategies and programs for its clients. S+R Medical Communications will provide the educational vehicles that brands need to rebuild trust and help physicians and patients make better, more informed choices in healthcare. It provides educational programming that is needs-based, transparent, engaging, and disseminated through multiple channels, from traditional to digital media. For more information, please visit srmedcom.com.
Friday Morning
A New Approach to Yes
Friday Morning is a reaction to the breakdown in promotional effectiveness and commoditization of ideas pervading pharma. It offers solutions on a project basis, through a powerful combination of deep industry experience and unique insights into what physicians will and will not respond to as promotion. As promotional consultants to the pharmaceutical industry, Friday Morning collaborates with like-minded individuals who appreciate the necessity of communicating with physicians in a more profound way. With a philosophy and process fostering fundamental reexamination of its customers’ external and internal communication practices, Friday Morning is dedicated to the idea that patient outcomes, physician confidence, and client success are inextricably interconnected. For more information, please visit fridaymorning.com.
MedAdNews
Read more about Pharmageddon 2012, S+R Medical Communications, and Friday Morning in the November issue of MedAdNews
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